- You could turn off the ads to stop traffic.
- You could use more general keywords.
- You could reduce campaign budgets.
- You could add more negative keywords.
The correct answer is:
- You could add more negative keywords.
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What’s an example of a campaign that fell short of its target goal?
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A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.
Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model
How might experimentation be credited with contributing to a best-in-class measurement approach?
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