Attribution means determining the cost of each asset used in a marketing campaign. Attribution means determining how much credit to award a client for their referral. Attribution means determining how much credit each step of a process should receive. Attribution means determining how much cost each channel requires. The correct answer is: Attribution means determining […]
Data-driven attribution credits on an arbitrary basis and may impact optimizations, particularly when leveraging automated bidding data. Data-driven attribution uses country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. Data-driven attribution prioritizes specific touchpoints and applies static logic to assign a constant value to a touchpoint along a conversion […]
Targeting optimization Channel optimization Bidding optimization Media mix optimization The correct answer is: Targeting optimization Bidding optimization