The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report
Experiments are a way to validate and test insights. Experiments are used to drive a macro budget strategy. Experiments help assign credit across touchpoints. Experiments assist in the collection of multiple data points. The correct answer is: Experiments are a way to validate and test insights.
Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion. Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion. Because the last keyword was attributed with the conversion, it would receive 100% of the […]
