Google Ads Measurement Answers

Why might you want to import Google Analytics conversions to Google Ads?

Sara TaylorComments Off on Why might you want to import Google Analytics conversions to Google Ads?
  • To provide Google Ads access to data that helps optimize bids
  • To view historical data from before the import
  • To let first-party data be sent from websites
  • To link accounts in Google Analytics without auto-tagging

The correct answer is:

  • To provide Google Ads access to data that helps optimize bids

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Google Ads Measurement Answers

After setting up conversion tracking, you want to add a column for conversion value per cost. How would that be calculated?

Sara Taylor

It would be calculated by dividing the total conversion value by the total cost of all ad interactions. It would be calculated by dividing the total conversion value by the number in the conversions column. It would be calculated by dividing the total cost by the number in the conversions column. It would be calculated […]
Google Ads Measurement Answers

If you wanted to help an online store owner complete the implementation of conversion tracking tags into their website, how could Tag Assistant help you get that job done?

Sara Taylor

Tag Assistant could automatically create tag code snippets. Tag Assistant could troubleshoot unverified conversion actions. Tag Assistant could tell you which Google Analytics reports are incorrect Tag Assistant could create the Google Click Identifier tag (GCLID). The correct answer is: Tag Assistant could troubleshoot unverified conversion actions.
Google Ads Measurement Answers

How would a digital marketing consultant describe the Google tag to a new advertiser?

Sara Taylor

It’s a tag snippet for Google Shopping that’s needed for tracking. It’s a JavaScript framework, also known as gtag.js. It will replace Tag Manager, which has less accurate data. It’s used to deploy and modify both Google and third-party tags. The correct answer is: It’s a tag snippet for Google Shopping that’s needed for tracking.