Google Ads Measurement Answers

Why might you want to import Google Analytics conversions to Google Ads?

Sara TaylorComments Off on Why might you want to import Google Analytics conversions to Google Ads?
  • To provide Google Ads access to data that helps optimize bids
  • To view historical data from before the import
  • To let first-party data be sent from websites
  • To link accounts in Google Analytics without auto-tagging

The correct answer is:

  • To provide Google Ads access to data that helps optimize bids

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Google Ads Measurement Answers

Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?

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Marketing mix model Conversion lift Smart Bidding Viewable CPM The correct answer is: Marketing mix model
Google Ads Measurement Answers

What method can be used to analyze the return on investment (ROI) for media, apart from attribution?

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Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.
Google Ads Measurement Answers

How does the enhanced cost-per-click (ECPC) bidding strategy work?

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ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid. ECPC looks at a listed target return on investment (ROI), then raises a max […]