Besides attribution, what’s another method used to analyze the return on investment (ROI) for media?

To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?

Broad match Exact match Phrase match Negative match The correct answer is: Broad match

Which of the following is an example of a Smart Bidding strategy?

Manual CPC Enhanced impressions Target CPA Viewable CPM The correct answer is: Target CPA

A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

The marketer should use conversion value-per-click. The marketer should use conversion rate. The marketer should use conversion value-per-cost. The marketer should use cost-per-conversion. The correct answer is: The marketer should use conversion rate.