What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

For event-based data instead of session-based data, what platform should you use?

You should use Google Analytics 4. You should use Google Analytics Classic. You should use Universal Analytics. You should use Google Ads Conversion Tracking. The correct answer is: You should use Google Analytics 4.

If you want event-based data as opposed to session-based data, what platform would you use?

You’d use Google Ads Conversion Tracking. You’d use Google Analytics 4. You’d use Google Analytics Classic. You’d use Universal Analytics. The correct answer is: You’d use Google Analytics 4.

What method can be used to analyze the return on investment (ROI) for media, apart from attribution?

Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.