What metric tells you how often, on average, an ad click or other ad interaction leads to a conversion?

If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?

You should turn off the ads to stop traffic. You should use more general keywords. You should reduce campaign budgets. You should add more negative keywords. The correct answer is: You should add more negative keywords.

You’re trying to determine how effectively your ads are driving online sales and generating leads through sign-ups, and you compare your Google Ads data with your offline data. That’s when you see a difference in the number of sign-ups in Google ads vs. your offline data source. Assume everything is working properly and the issue lies with when a conversion was counted. What would you say is causing this data discrepancy?

You’d say that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself. You’d say that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on […]

How might Tag Assistant help you complete the implementation of conversion tracking tags into a website?

By automatically creating tag code snippets By troubleshooting unverified conversion actions By telling you which Google Analytics reports are incorrect By creating the Google Click Identifier tag (GCLID) The correct answer is: By troubleshooting unverified conversion actions