Google Ads Measurement Answers

What’s the practice you’d want to use for turning marketing insights into action?

Sara TaylorComments Off on What’s the practice you’d want to use for turning marketing insights into action?
  • Increase investment in an underperforming channel.
  • Shift budgets from well-performing channels to underperforming
  • Increase the frequency of underperforming ad creatives.
  • Focus on the right audience for the message shared in that stage of the buying journey.

The correct answer is:

  • Focus on the right audience for the message shared in that stage of the buying journey.

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Google Ads Measurement Answers

What report can help show the duration between a user’s first exposure and their subsequent conversion?

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The navigation report The seasonality report The time lag report The change history report The correct answer is: The time lag report
Google Ads Measurement Answers

How would you describe a campaign that fell short of its target goal?

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As a video campaign that had an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. As an email remarketing campaign that had an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% As a search campaign that had an expected increase in […]
Google Ads Measurement Answers

What’s a requirement for implementing sitewide tagging?

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Use just the image portion of the JavaScript. Make sure the tag still works by loading it within another tracking tag, like Floodlight. Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. The correct […]