A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?

• They can sort the data by time and remove duplicate times found on entries.
• They can toggle off the possible duplicates option at the top of the chart.
• They can modify the event tag to capture a unique order ID.
• They can disable the view-through conversion data column.

The correct answer is:

• They can modify the event tag to capture a unique order ID.