Google Ads Measurement Answers

A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?

Sara TaylorComments Off on A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
  • They’d choose exact match.
  • They’d choose negative match.
  • They’d choose phrase match.
  • They’d choose broad match.

The correct answer is:

  • They’d choose broad match.

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