There are two types of optimization. What are they? Choose two.

Which of the following is an estimate of how well your Google Ads account is set to perform?

Optimization score Attribution score Recommendation score Quality score The correct answer is: Optimization score

What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report

What’s an example of a campaign that fell short of its target goal?

An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. A display campaign with an expected brand awareness lift of 10% and an actual […]