What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?

You need the navigation report. You need the seasonality report. You need the time lag report. You need the change history report. The correct answer is: You need the time lag report.

To evaluate their campaigns, what should marketers do?

They should use lifetime value analysis to examine the impact to brand lift metrics. They should focus on the worst-performing ads and reduce the frequency of that ad, then reevaluate. They should check whether the result of a specific objective exceeded or fell short of its goal. They should check whether all the budget was […]

You want to set up conversion tracking. What’s the first step you should take?

You should add a conversion tracking tag to your website or app after modifying it in Google Ads. You should request a snippet of code from your web administrator and add it to your website for everyone you want to track. You should modify the tag for your website or app after requesting it from […]