A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?

You’d know because they filled out an email subscription You’d know because they called to ask about a test-drive. You’d know because they viewed an online advertisement for a car. You’d know because they recommended the car on social media. The correct answer is: You’d know because they viewed an online advertisement for a car.

A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

Pageview Purchase Lead App installs The correct answer is: Lead

There are two types of optimization. What are they? Choose two.

Media mix optimization Bidding optimization Targeting optimization Channel optimization The correct answer is: Bidding optimization Targeting optimization