- If they call to ask about a test-drive
- If they fill out an email subscription form
- If they recommend the car on social media
- If they view an online advertisement for a car
The correct answer is:
- If they view an online advertisement for a car
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If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?
By dividing the total conversion value by the total cost of all ad interactions By dividing the number in the conversions column by the total eligible interactions By dividing the total conversion value by the number in the conversions column By dividing the total cost by the number in the conversions column The correct answer […]
A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
Viewing an online advertisement for a car Calling to ask about a test-drive Recommending the car on social media Filling out an email subscription form The correct answer is: Viewing an online advertisement for a car
What’s an example of a campaign that fell short of its target goal?
An email remarketing campaign with an expected lift in brand awareness of 5% and an actual lift in brand awareness of 12% A video campaign with an expected brand favorability lift of 5% and an actual brand favorability lift of 5%. A display campaign with an expected brand awareness lift of 10% and an actual […]