- If they call to ask about a test-drive
- If they fill out an email subscription form
- If they recommend the car on social media
- If they view an online advertisement for a car
The correct answer is:
- If they view an online advertisement for a car
Related Post
Why might an advertiser use enhanced conversions for leads?
To track sales and events that happen on a website To track sales that happen off a website from website leads To use third-party data to improve their offline lead measurement To improve the measurement of online conversions The correct answer is: To improve the measurement of online conversions
In what way are incrementality experiments different from A/B experiments?
Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis. Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not. Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign. Incrementality experiments both require a holdback group to determine which version of an ad […]
Which of the following can be used to describe enhanced conversions for leads?
Uses third-party data Requires Google Click Identifier (GCLID) storage Requires customer relationship management (CRM) system modification. Uses hashed, first-party data The correct answer is: Uses hashed, first-party data