Google Ads Measurement Answers

In terms of advertising, what’s attribution?

Sara TaylorComments Off on In terms of advertising, what’s attribution?
  • Determining the cost of each asset used in a marketing campaign
  • Determining how much cost each channel requires
  • Determining how much credit to award a client for their referral
  • Determining how much credit each step of a process should receive

The correct answer is:

  • Determining how much credit each step of a process should receive

Related Post
Google Ads Measurement Answers

To set up enhanced conversions for web, what should an advertiser do?

Sara Taylor

An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions. An advertiser should go through the Google Ads API for enhanced conversions. An advertiser should go through Google Tag Assistant. An advertiser should go through Google Analytics Manager. The correct answer is: An advertiser should go […]
Google Ads Measurement Answers

To describe Google Tag Manager, what two capabilities would you choose? Choose two.

Sara Taylor

You’d say it can only be used to deploy and modify third-party tags. You’d say it has collaboration and versioning capabilities. You’d say it’s a JavaScript framework that’s used to add Google tags directly to web pages. You’d say it allows you to quickly and easily update tags on your website or mobile app from […]
Google Ads Measurement Answers

The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?

Sara Taylor

ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid. ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid. ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid. ECPC first looks at a listed target return on investment (ROI), […]