Google Ads Measurement Answers

In terms of advertising, what’s attribution?

Sara TaylorComments Off on In terms of advertising, what’s attribution?
  • Determining the cost of each asset used in a marketing campaign
  • Determining how much cost each channel requires
  • Determining how much credit to award a client for their referral
  • Determining how much credit each step of a process should receive

The correct answer is:

  • Determining how much credit each step of a process should receive

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