Google Ads Measurement Answers

What’s the definition of a tag, as it pertains to digital advertising?

Sara TaylorComments Off on What’s the definition of a tag, as it pertains to digital advertising?
  • A tag is a large snippet of code that’s placed on the conversion page of a website.
  • A tag is a small snippet of code that’s placed on the conversion page of a website.
  • A tag is a large snippet of code that’s placed on the home page of a website.
  • A tag is a small snippet of code that’s placed on every page of a website.

The correct answer is:

  • A tag is a small snippet of code that’s placed on the conversion page of a website.

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A marketing manager set up conversion tracking and wants to add a column for conversion value per cost. How is that calculated?

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If you’re a marketer setting up the value of an online conversion action, what would you do?

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Regardless of the value of the lead, you’d always set it as $0. If the average value of a lead is $20, you’d assign the value as $200. Regardless of the value of the lead, you’d always set it as $1. If the average value of a lead is $20, you’d assign the value as […]