Google Ads Measurement Answers

How would you turn marketing insights into action?

Sara TaylorComments Off on How would you turn marketing insights into action?
  • By shifting budgets from well-performing channels to underperforming channels.
  • By increasing the frequency of underperforming ad creatives.
  • By focusing on the right audience for the message shared in that stage of the buying journey.
  • By increasing investment in an underperforming channel.

The correct answer is:

  • By focusing on the right audience for the message shared in that stage of the buying journey.

Related Post
Google Ads Measurement Answers

Data-driven attribution works in which of the following ways?

Sara Taylor

By prioritizing specific touchpoints and applying static logic to assign a constant value to a touchpoint along a conversion path. By using country- or region-specific data to credit several consistent ad touchpoints across the Search network, specifically. By leveraging an account’s historical data to credit the most impactful ad touchpoints across Search, YouTube, and Display. […]
Google Ads Measurement Answers

If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?

Sara Taylor

Modify the event tag to capture a unique order ID. Toggle off the possible duplicates option at the top of the Disable the view-through conversion data Sort the data by time and remove duplicate times found on entries. The correct answer is: Modify the event tag to capture a unique order ID.
Google Ads Measurement Answers

What method can be used to analyze the return on investment (ROI) for media, apart from attribution?

Sara Taylor

Conversion lift can be used. Viewable CPM can be used. Smart Bidding can be used. Marketing mix model can be used. The correct answer is: Marketing mix model can be used.