Google Ads Measurement Answers

What should you do to set up the value of an online conversion action?

Sara TaylorComments Off on What should you do to set up the value of an online conversion action?
  • You should always set the value as $1, regardless of the value of the lead.
  • You should assign the value as $20, if the average value of a lead is $20.
  • You should always set the value as $0, regardless of the value of the lead.
  • You should assign the value as $200, if the average value of a lead is $20.

The correct answer is:

  • You should assign the value as $20, if the average value of a lead is $20.

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To determine how well your Google Ads account is set to perform, what estimate would you use?

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You’d use quality score. You’d use attribution score. You’d use optimization score. You’d use recommendation score. The correct answer is: You’d use optimization score.
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Google Ads Measurement Answers

For what reason might an advertiser opt to use enhanced conversions for leads?

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