Google Ads Measurement Answers

To describe enhanced conversions for leads, what would you say?

Sara TaylorComments Off on To describe enhanced conversions for leads, what would you say?
  • You’d say it requires Google Click Identifier (GCLID) storage.
  • You’d say it uses third-party data.
  • You’d say it requires customer relationship management (CRM) system modification.
  • You’d say it uses hashed, first-party data.

The correct answer is:

  • You’d say it uses hashed, first-party data.

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To implement sitewide tagging, what do you have to do?

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For what reason might an advertiser opt to use enhanced conversions for leads?

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A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?

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