Google Ads Measurement Answers

To describe enhanced conversions for leads, what would you say?

Sara TaylorComments Off on To describe enhanced conversions for leads, what would you say?
  • You’d say it requires Google Click Identifier (GCLID) storage.
  • You’d say it uses third-party data.
  • You’d say it requires customer relationship management (CRM) system modification.
  • You’d say it uses hashed, first-party data.

The correct answer is:

  • You’d say it uses hashed, first-party data.

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Google Ads Measurement Answers

A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?

Sara Taylor

They should use conversion lift. They should use Smart Bidding. They should use a marketing mix model. They should use viewable CPM. The correct answer is: They should use a marketing mix model.
Google Ads Measurement Answers

What report can determine how changes to the attribution model might impact conversion reporting when analyzing the conversion data of a Search Ads campaign in Google Ads?

Sara Taylor

The click analysis report The campaigns report The attribution report The conversions report The correct answer is: The attribution report
Google Ads Measurement Answers

To implement sitewide tagging, what do you have to do?

Sara Taylor

You have to turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging. You have to make sure Google Click Identifier (GCLID) still works if using click trackers in the URL. You have to use just the image portion of the JavaScript. You have to make sure the tag still […]