Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?

A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?

Turn off the ads to stop traffic. Reduce campaign budgets. Use more general keywords. Add more negative keywords. The correct answer is: Add more negative keywords.

If you’re a digital advertiser, how do you define a tag?

As a large snippet of code that’s placed on the homepage of a website As a small snippet of code that’s placed on every page of a website As a large snippet of code that’s placed on the conversion page of a website As a small snippet of code that’s placed on the conversion page […]

In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?

It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser’s account. It tracks calls via the conversion name for the advertiser’s It tracks calls via a dynamically created Google forwarding number. It tracks calls via the phone number listed on the advertiser’s official store website. The correct answer is: It […]