Google Ads Measurement Answers For event-based data instead of session-based data, what platform should you use? June 12, 2023April 5, 2024Sara TaylorComments Off on For event-based data instead of session-based data, what platform should you use? You should use Google Analytics 4. You should use Google Analytics Classic. You should use Universal Analytics. You should use Google Ads Conversion Tracking. The correct answer is: You should use Google Analytics 4.