Google Ads Measurement Answers

A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

Sara TaylorComments Off on A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?
  • By aiming to achieve an average return on ad spend (ROAS) equal to a desired target.
  • By automatically limiting conversions that don’t align with a desired bidding strategy.
  • By being the safest bidding strategy for all business types to optimize their bidding.
  • By using machine learning to capture as many conversions as possible within a daily budget.

The correct answer is:

  • By using machine learning to capture as many conversions as possible within a daily budget.

Related Post
Google Ads Measurement Answers

In what way are incrementality experiments different from A/B experiments?

Sara Taylor

Incrementality experiments typically require a smaller sample size and less sophisticated statistical analysis. Incrementality experiments determine the impact of ads on a consumer’s decision to convert or not. Incrementality experiments measure the relative effectiveness of different versions of a marketing campaign. Incrementality experiments both require a holdback group to determine which version of an ad […]
Google Ads Measurement Answers

What are two capabilities of Google Tag Manager? Choose two.

Sara Taylor

It allows you to quickly and easily update tags on your website or mobile app from a web interface. It can only be used to deploy and modify third-party tags. It has collaboration and versioning capabilities. It’s a JavaScript framework that’s used to add Google tags directly to web pages. The correct answer is: It […]
Google Ads Measurement Answers

If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?

Sara Taylor

If they call to ask about a test-drive If they fill out an email subscription form If they recommend the car on social media If they view an online advertisement for a car The correct answer is: If they view an online advertisement for a car