Google Ads Measurement Answers

A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?

Sara TaylorComments Off on A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
  • The marketer should use conversion value-per-click.
  • The marketer should use conversion rate.
  • The marketer should use conversion value-per-cost.
  • The marketer should use cost-per-conversion.

The correct answer is:

  • The marketer should use conversion rate.

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Google Ads Measurement Answers

Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?

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Reach Engagement rate Frequency Impression The correct answer is: Frequency
Google Ads Measurement Answers

A marketing analyst is trying to determine the duration between a user’s first exposure and that user’s subsequent conversion. What report should they use to get that info?

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They should use the seasonality report. They should use the change history report. They should use the time lag report. They should use the navigation report. The correct answer is: They should use the time lag report.
Google Ads Measurement Answers

How does the enhanced cost-per-click (ECPC) bidding strategy work?

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ECPC looks at a listed target return on investment (ROI), then lowers a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then raises a max cost-per-click (CPC) bid. ECPC looks at ad auctions, then lowers a max cost-per-click (CPC) bid. ECPC looks at a listed target return on investment (ROI), then raises a max […]