To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?

If you’re a digital advertiser, how do you define a tag?

As a large snippet of code that’s placed on the homepage of a website As a small snippet of code that’s placed on every page of a website As a large snippet of code that’s placed on the conversion page of a website As a small snippet of code that’s placed on the conversion page […]

A marketing manager wants to know what factors influence conversion volume, apart from conversion delay. Choose three. What three additional factors would you cite? Choose three.

Changes to ads Changes to default browser Changes in competition or seasonality Changes to attribution model Changes to discrepancy model The correct answer is: Changes to ads Changes in competition or seasonality Changes to attribution model

Which of the following is an estimate of how well your Google Ads account is set to perform?

Optimization score Attribution score Recommendation score Quality score The correct answer is: Optimization score