How to Pass the HubSpot Contextual Marketing Certification Practice Test?
For passing this exam, you need to good study on Contextual Marketing course. You can take help from our Certification Study Guide. Here you will find all the solutions for passing this exam. Click below the button.
Download HubSpot Contextual Marketing Certification Answers (PDF)
Why Do You Purchase Certification Study Guide & Answers Sheet?
– You will get all the question’s correct answers.
– 100% Pass Guarantee with satisfaction.
– You will get all the questions and correct answers in one sheet.
– You will get PDF format Answer sheet (English Version)
HubSpot Contextual Marketing Certification Exam Answers – 2024 Updated!! To view Answers, Click on the Questions.
Exam URL: Click Here and sign in with your HubSpot account for taking the exam.
✔️ How does contextual marketing help you create a good user experience?
- It can help you maintain consistency across your website.
- The newness of the technology is appealing to the user.
- It delivers content that is relevant to the user’s needs.
- It helps users find your website through their online searches.
✔️ Contextual marketing is used in which stage of the Inbound Methodology?
- Attract
- Convert
- Close
- Delight
- All of the stages
✔️ Which of the following is NOT a way that contextual marketing can help to increase conversion rates?
- It delivers offers that are more easily found in search engine results.
- It delivers offers that are relevant to the visitor’s needs.
- It delivers offers that align with the correct stage of the visitor’s buyer’s journey.
- It delivers offers that are new for the visitor.
✔️ True or false? Dynamic content consists of entirely randomized content.
- True
- False
- It’s easy to get overwhelmed and best to start small in your efforts.
- Some content offers are for first-time visitors which means the landing page can’t use contextual marketing.
- It’s only possible to personalize one section of the website at a time.
- Your visitors will be confused by having different options on each landing page.
✔️ How can contextual marketing help to make your website more accessible for your visitors?
- It can’t – contextual marketing should be limited to your targeted emails and not placed on your website.
- It will generate an individual navigation menu for each visitor.
- You can add in personalization tokens to help guide the visitor through each page.
- You can offer the visitor relevant content upfront instead of making them search for it.
- The Awareness Stage
- The Consideration Stage
- The Decision Stage
- All stages because all types of buyers visit your website.
- “Welcome back! Check out our latest blog post.”
- “Hi Nina! Ready for a demo with our team?”
- “Need some help, Nina? Click to contact our support team.”
- “Request a free trial here.”
✔️ How can you avoid confusing or frightening your visitors when creating contextual marketing?
- Don’t surprise your visitors with personalization tokens where they don’t expect them.
- Don’t use generic dynamic content – make sure that the information is personal.
- Make your content as friendly as possible.
- Don’t worry about it – over time, internet users will get used to seeing their information.
- True
- False
✔️ The most important purpose of a website with a good user experience is:
- To be visually appealing to its users
- To ensure that its users smile
- To help its users accomplish their goals
- To be as visually streamlined as possible
- Appealing
- Intuitive
- Consistent
- Enjoyable
- Accessible
- Useful
✔️ How can you ensure that the content on your website will be helpful for your users?
- It is engaging.
- It can be shared easily on social media.
- It contains keywords.
- It aligns with the buyer’s journey.
- It is optimized for search engines.
✔️ How many common user questions should each page attempt to answer at one time?
- None – your site pages should direct users to landing pages with the answers.
- One – keep each page clear and focused.
- As many answers as you can fit onto the page.
- Five – make sure to answer who, what, when, where and why questions on each page.
- Consideration
- Marketing Qualified Lead
- Sales Qualified Lead
- Decision
- Subscriber
✔️ Which of the following is NOT a reason to have consistency from page-to-page?
- According to the “mere-exposure effect” study, humans like familiarity.
- Your website shouldn’t make users do extra work to understand the content between pages.
- Consistency helps the flow of your website.
- Consistency is one of the primary factors for increasing the conversion rate.
- “Free trial” – keep your wording the same.
- “Free demo” – different language can appeal to your different buyer personas.
- “Learn more” – intrigue people to click on the offer.
- “Try our product” – a visitor to your blog needs different language than a visitor to your products page.
- True
- False
✔️ Where do you want to place a navigation menu?
- Just at the top of each website page.
- Just in the footer of each website page.
- Above the fold and in the footer of each website page.
- At the top of the homepage and only in the footer on all other pages.
✔️ What are the two types of main navigation menu structure?
- Lateral and centralized
- Flat and deep
- Horizontal and vertical
- Latitudinal and longitudinal
✔️ What do you learn from a content audit?
- How many customers each piece of content is generating.
- What your click-through rate is for each offer on your site.
- How many inbound links you’re getting to each piece of content.
- How each piece of content is mapped to the buyer’s journey.
✔️ Why is a content audit useful?
- It shows you how many conversions you’re getting.
- It shows you how qualified your leads are.
- It shows you where the holes in your content are.
- It shows you how authoritative your site is
✔️ Which is NOT a reason to do usability testing?
- It allows you to see how your typical users use your website.
- It allows you to see where the holes are on your website.
- It allows you to see which of your users are more qualified than others.
- It allows you to see what questions people have.
✔️ How can you ensure that you’re recruiting the right users for usability testing?
- Ask the users to categorize themselves into your buyer personas.
- Do an in-person interview with each user first.
- Ask the users to fill out a screener form.
- Get your users from a purchased list of industry verticals.
- That the test only asks users to do one task.
- That the test is designed around a common problem or question that your users have.
- That the test is designed with the criteria for a good user experience in mind.
- That the test asks users to accomplish a series of tasks.
- Your site’s layout.
- The elements in your site’s footer.
- Your site’s navigation.
- Your site’s style.
✔️ How can you ensure that your website stays visually consistent?
- Create a stylesheet.
- Create a style guide.
- Leave it in the hands of your designer.
- You shouldn’t – each page should have a different style
- A high rate is good because that means the users are ‘bouncing’ from page to page.
- A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page.
- A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on a single page.
- A low rate is good because that means the users are not ‘bouncing’ around and reading the content on the page instead.
- True
- False
✔️ How do personalization tokens differ from smart text created in HubSpot?
- Personalization tokens don’t connect to the contact database.
- Personalization tokens are indexed by search engines.
- Personalization tokens are not indexed by search engines.
- Personalization tokens don’t require segmentation to use them.
✔️ True or false? You can use personalization tokens in email subject lines.
- True
- False
- “Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.”
- “It’s a good idea, but personalization tokens can’t be added to a landing page.”
- “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.”
- “Good idea. Let’s create a buyer persona segment so our buyer persona will see the personalized field.”
- True
- False
- The information is current.
- You have the information needed to be able to personalize.
- The information is accurate.
- Personalization has been enabled for the properties you’re using.
✔️ What are two main reasons to use personalization?
- To convert leads into customers and to progress users to the next stage in their buyer’s journey.
- To drive engagement and communicate specifics.
- To convert leads into customers and drive engagement.
- To progress users to the next stage in their buyer’s journey and communicate specifics.
✔️ True or false? A personalization token has a default value set automatically.
- True
- False
- “We should add it because big companies like Amazon and Netflix have it.”
- “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.”
- “We can’t add it. Too much traffic is comprised of unknown visitors.”
- “We shouldn’t add it because visitors won’t be comfortable seeing their name on our home page.”
✔️ True or false? You must set up a smart list in order to segment users by country.
- True
- False
✔️ When segmenting by lifecycle stage, what is the first thing to decide?
- Decide what existing content maps to each lifecycle stage.
- Decide what qualifies a user for being in each lifecycle stage.
- Create default content to use for each lifecycle stage.
- Create smart lists to label contacts as those lifecycle stages
✔️ True or false? When segmenting by buyer persona, focus on your newest persona first.
- True
- False
✔️ Fill in the blank: Lifecycle stages allow you to categorize your users by _______.
- how far along in their decision-making process they are
- how many website pages they have viewed
- how many times they have spoken with your sales team
- how much time it will take to close a sale
✔️ How is the geography of a visitor on your website determined?
- Smart list
- Source code
- Referral source
- IP address
✔️ When a visitor’s location cannot be determined, which of the following rules is displayed?
- The first country smart rule that you created.
- The country smart rule that is closest to their approximate location.
- The default content with no smart rules.
- Your HubSpot account’s default country setting.
- Because you can’t target more than one language at a time.
- Because search engines won’t see the Portuguese content.
- Because you can’t apply smart content to change the form language on your landing pages.
- Because search engines will index both languages resulting in confusing search results
✔️ True or false? You can display content variations to mobile, tablet or desktop users.
- True
- False
✔️ All of the following are ways to improve the mobile experience for a website visitor EXCEPT:
- Create a shorter version of your forms.
- Add your phone number as a click-to-call link on the homepage.
- Hide any pop-up elements such as chat panes and slide-in CTAs.
- Add more links to keep the visitor engaged.
- The image
- The landing page copy
- The questions on the form
- The redirect page
✔️ The language of the user’s choice is set by:
- Their choice on your homepage.
- Their browser.
- Their contact record.
- Their first form submission
- Segmentation by organic search
- Segmentation by lifecycle stage
- Segmentation by paid campaign
- Segmentation by buyer persona
- Show more images in your content.
- Send the users to a more relevant page.
- Show a shorter form of your content.
- Use two smart rules.
- A personalized subject line in the email.
- A smart CTA in the email to show different wording to visitors.
- A smart form on the landing page to ask different questions of visitors who come from the email.
- A personalization token on the landing page that displays the first name of visitors who come from the email.
✔️ True or false? “Other campaigns” is a segmentation option used to manually segment contacts.
- True
- False
- True
- False
- Low traffic website pages, since there’s more to gain because of the low traffic.
- High traffic landing pages, since you’re getting many views on the pages.
- Emails, since they are already targeted when you send them.
- Blog posts, since they are viewed by all of the different lifecycle stages.
- The lifecycle stage of the users that visit the landing page.
- The buyer’s journey stage of each individual that submitted the form.
- The submission rate prior to adding contextual marketing.
- The referral source of the users that visit the landing page.
- “Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.”
- “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.”
- “No. We cannot change the blog content because it is confusing to RSS readers.”
- “No. Search engines would only see the same content as the lead lifecycle stage.”
✔️ Why is it important to map out the conversion path of a smart CTA for each segment?
- To ensure you know where you’re sending each segment.
- To ensure that you’re sending each segment to a different page.
- To ensure that you’re sending each segment to a different stage in the buyer’s journey.
- To ensure that you’re sending each segment to the page with the visitor’s preferred language.
- True
- False
- True
- False
- Map out the CTA conversion path for all CTAs on the homepage.
- Determine her method for segmenting the homepage visitors.
- Decide what type of smart content (CTA, form, or text) to add to the homepage.
- Draft the content to be shown to “Copywriter Charles.”
✔️ Which lifecycle stage should the default website content be geared towards?
- Visitor
- Lead
- Marketing Qualified Lead
- Sales Qualified Lead
- Customer
- True
- False
✔️ What kind of users do you want to recruit for usability testing?
- Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.
- Customers only. If you know what they like, you can make the best experience for everyone.
- Non-customers that have visited your website before. This user segment is the most important since they are near the end of their buyer’s journey.
- Both customers and noncustomers. A mix of the two emulates your current website traffic to make a good usability test.
✔️ Which is NOT a way to ensure that the results from usability testing are consistently reliable?
- Don’t hint at or imply that there is a right or wrong answer
- Coach your users during testing so that they get to the right end goal.
- Use a script to ensure that your questions stay the same.
- Record all tests so that you don’t have to rely on memory.
- Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual.
- By using personalization, we won’t have to create any new content because the user will always see fresh information.
- Personalization is important for our SEO strategy because it will help our content rank higher in search engine results.
- If we use personalization, we’ll save money on paid advertising.
✔️ Default content should be optimized for which group above all?
- The segment that you are targeting.
- The highest-valued persona.
- Search engines.
- First time visitors.
- Yes, this is possible for leads.
- No, this is not something you can personalize.
- Yes, but only if the lead has visited your website “recently” (past 3 months).
- Yes, when the recent conversion was in an email.
FAQs:
Question: Do you have an updated answer sheet?
Answer: Yes, we do a regular update answer sheet.
Note for you: HubSpot authority can change their question set any time. If you didn’t pass this test by following our answer sheet, let us know at first, we will send an updated answer guide.
Question: Do you refund Money, If I didn’t pass the test?
Answer: 100% Pass Guarantee with satisfaction. After Purchased, we don’t refund money for any kind of product.
Note for you: If you didn’t pass this exam by following our answer guide, let us know at first, we will send an updated answer guide within 48 hours because exam authority can change their question set any time.
Question: I did purchase answer sheet but didn’t get yet
Answer: You will get this answer through email when the order process is done. Check your inbox or spam folder to get a downloadable link. If you don’t get then let us know at first, we will send the answer sheet by Email.
Question: Do you take the HubSpot Contextual Marketing exam on behalf of me?
Answer: Yes, you can hire us to take and pass this exam for you. We will take this exam on behalf of you to get the Contextual Marketing certificate. Please contact us for more details and costs and other information.