- Marketing Qualified Lead
- Sales Qualified Lead
You are evaluating the bounce rate of your overall website traffic and find that users with a social media referral source have a higher bounce rate. Which user experience principle will help to keep social media visitors engaged on your website?
Show more images in your content. Send the users to a more relevant page. Show a shorter form of your content. Use two smart rules. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?
“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people to click on the offer. “Try our product” – a visitor to your blog needs different language than a visitor to your products page. Download Hubspot Contextual Marketing Certification Exam […]
Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a screener form. Get your users from a purchased list of industry verticals. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)