HubSpot Contextual Marketing Certification

Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the visitor’s needs. It delivers offers that align with the correct stage of the visitor’s buyer’s journey. It delivers offers that are new for the visitor. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

HubSpot Contextual Marketing Certification

Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:

It’s easy to get overwhelmed and best to start small in your efforts. Some content offers are for first-time visitors which means the landing page can’t use contextual marketing. It’s only possible to personalize one section of the website at a time. Your visitors will be confused by having different options on each landing page. […]

HubSpot Contextual Marketing Certification

How can contextual marketing help to make your website more accessible for your visitors?

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu for each visitor. You can add in personalization tokens to help guide the visitor through each page. You can offer the visitor relevant content upfront instead of making them search […]

HubSpot Contextual Marketing Certification

How can you avoid confusing or frightening your visitors when creating contextual marketing?

Don’t surprise your visitors with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure that the information is personal. Make your content as friendly as possible. Don’t worry about it – over time, internet users will get used to seeing their information. Download Hubspot Contextual Marketing Certification Exam Answers […]