HubSpot Contextual Marketing Certification

When a visitor’s location cannot be determined, which of the following rules is displayed?

Knowledge GlassComments Off on When a visitor’s location cannot be determined, which of the following rules is displayed?
  • The first country smart rule that you created.
  • The country smart rule that is closest to their approximate location.
  • The default content with no smart rules.
  • Your HubSpot account’s default country setting.

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HubSpot Contextual Marketing Certification

Which is NOT a reason to do usability testing?

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It allows you to see how your typical users use your website. It allows you to see where the holes are on your website. It allows you to see which of your users are more qualified than others. It allows you to see what questions people have. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
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Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

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Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart content (CTA, form, or text) to add to the homepage. Draft the content to be shown to “Copywriter Charles.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
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In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

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Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re getting many views on the pages. Emails, since they are already targeted when you send them. Blog posts, since they are viewed by all of the different lifecycle stages. Download Hubspot Contextual Marketing Certification Exam […]