- The lifecycle stage of the users that visit the landing page.
- The buyer’s journey stage of each individual that submitted the form.
- The submission rate prior to adding contextual marketing.
- The referral source of the users that visit the landing page.
An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?
A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing page to ask different questions of visitors who come from the email. A personalization token on the landing page that displays the first name of visitors who come from the […]
Lateral and centralized Flat and deep Horizontal and vertical Latitudinal and longitudinal Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use for each lifecycle stage. Create smart lists to label contacts as those lifecycle stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)