- Smart list
- Source code
- Referral source
- IP address
Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” “We can’t add it. Too much traffic is comprised of unknown visitors.” “We shouldn’t add it because visitors won’t be comfortable […]
Just at the top of each website page. Just in the footer of each website page. Above the fold and in the footer of each website page. At the top of the homepage and only in the footer on all other pages. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
True or false? Personalization tokens work for first-time visitors for known things like their country location.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)