True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.

When segmenting by lifecycle stage, what is the first thing to decide?

Decide what existing content maps to each lifecycle stage. Decide what qualifies a user for being in each lifecycle stage. Create default content to use for each lifecycle stage. Create smart lists to label contacts as those lifecycle stages Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing page to ask different questions of visitors who come from the email. A personalization token on the landing page that displays the first name of visitors who come from the […]

How can you ensure that your website stays visually consistent?

Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page should have a different style Download Hubspot Contextual Marketing Certification Exam Answers (PDF)