- True
- False
Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
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In order to begin with contextual marketing, you should determine the opportunities. Where should you start?
Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re getting many views on the pages. Emails, since they are already targeted when you send them. Blog posts, since they are viewed by all of the different lifecycle stages. Download Hubspot Contextual Marketing Certification Exam […]
Fill in the blank: Lifecycle stages allow you to categorize your users by _______.
how far along in their decision-making process they are how many website pages they have viewed how many times they have spoken with your sales team how much time it will take to close a sale Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Which of the following is NOT a reason to have consistency from page-to-page?
According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)