True or false? Holding interviews with your colleagues and boss is an action to take when redesigning the user experience.

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

The information is current. You have the information needed to be able to personalize. The information is accurate. Personalization has been enabled for the properties you’re using. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? When segmenting by buyer persona, focus on your newest persona first.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

When designing your navigation, your primary objective should be to include keywords for search engines.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)