Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” “We can’t add it. Too much traffic is comprised of unknown visitors.” “We shouldn’t add it because visitors won’t be comfortable […]
Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?
Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
To be visually appealing to its users To ensure that its users smile To help its users accomplish their goals To be as visually streamlined as possible Download Hubspot Contextual Marketing Certification Exam Answers (PDF)