HubSpot Contextual Marketing Certification

How do personalization tokens differ from smart text created in HubSpot?

Knowledge GlassComments Off on How do personalization tokens differ from smart text created in HubSpot?
  • Personalization tokens don’t connect to the contact database.
  • Personalization tokens are indexed by search engines.
  • Personalization tokens are not indexed by search engines.
  • Personalization tokens don’t require segmentation to use them.

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HubSpot Contextual Marketing Certification

Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?

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The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted the form. The submission rate prior to adding contextual marketing. The referral source of the users that visit the landing page. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

True or false? When segmenting by buyer persona, focus on your newest persona first.

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True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

What are two main reasons to use personalization?

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To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement and communicate specifics. To convert leads into customers and drive engagement. To progress users to the next stage in their buyer’s journey and communicate specifics. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)