Your colleague wants you to add contextual marketing to the landing page called “50 Copywriting Mistakes to Avoid Checklist.” Which of the following is not an important factor to investigate before adding contextual marketing to the landing page?
The lifecycle stage of the users that visit the landing page. The buyer’s journey stage of each individual that submitted the form. The submission rate prior to adding contextual marketing. The referral source of the users that visit the landing page. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu for each visitor. You can add in personalization tokens to help guide the visitor through each page. You can offer the visitor relevant content upfront instead of making them search […]