- “Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.”
- “It’s a good idea, but personalization tokens can’t be added to a landing page.”
- “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.”
- “Good idea. Let’s create a buyer persona segment so our buyer persona will see the personalized field.”
To convert leads into customers and to progress users to the next stage in their buyer’s journey. To drive engagement and communicate specifics. To convert leads into customers and drive engagement. To progress users to the next stage in their buyer’s journey and communicate specifics. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?
Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to create any new content because the user will always see fresh information. Personalization is important for our SEO strategy because it will help our content rank higher in search engine […]
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)