HubSpot Contextual Marketing Certification

Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?

Knowledge GlassComments Off on Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
  • Yes, this is possible for leads.
  • No, this is not something you can personalize.
  • Yes, but only if the lead has visited your website “recently” (past 3 months).
  • Yes, when the recent conversion was in an email.

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?

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A high rate is good because that means the users are ‘bouncing’ from page to page. A high rate is good because that means the users are ‘bouncing’ from top-to-bottom to view the entire page. A low rate is good because that means the users are not ‘bouncing’ off of your website after arriving on […]
HubSpot Contextual Marketing Certification

Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:

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It’s easy to get overwhelmed and best to start small in your efforts. Some content offers are for first-time visitors which means the landing page can’t use contextual marketing. It’s only possible to personalize one section of the website at a time. Your visitors will be confused by having different options on each landing page. […]
HubSpot Contextual Marketing Certification

True or false? Most contextual marketing strategies are well-suited for refining the default content to align with a particular user segment’s needs.

Knowledge Glass

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)