Default content should be optimized for which group above all?

True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Your colleague Jana is building a campaign around the longtail keyword “landing page optimization services,” which is a service your company provides. What kind of segmentation should you use to add contextual marketing in order to help Jana have more of an impact on visitors?

Segmentation by organic search Segmentation by lifecycle stage Segmentation by paid campaign Segmentation by buyer persona Download Hubspot Contextual Marketing Certification Exam Answers (PDF)