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HubSpot Contextual Marketing Certification

Default content should be optimized for which group above all?

April 26, 2020Knowledge GlassComments Off on Default content should be optimized for which group above all?
  • The segment that you are targeting.
  • The highest-valued persona.
  • Search engines.
  • First time visitors.

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

Which is NOT a way to ensure that the results from usability testing are consistently reliable?

April 26, 2020Knowledge Glass

Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right end goal. Use a script to ensure that your questions stay the same. Record all tests so that you don’t have to rely on memory. Download Hubspot Contextual Marketing Certification […]

HubSpot Contextual Marketing Certification

How many common user questions should each page attempt to answer at one time?

April 26, 2020Knowledge Glass

None – your site pages should direct users to landing pages with the answers. One – keep each page clear and focused. As many answers as you can fit onto the page. Five – make sure to answer who, what, when, where and why questions on each page. Download Hubspot Contextual Marketing Certification Exam Answers […]

HubSpot Contextual Marketing Certification

True or false? When segmenting by buyer persona, focus on your newest persona first.

April 26, 2020Knowledge Glass

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

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