True or false? When segmenting by buyer persona, focus on your newest persona first.

Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

The Awareness Stage The Consideration Stage The Decision Stage All stages because all types of buyers visit your website. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

When designing your navigation, your primary objective should be to include keywords for search engines.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)