- To convert leads into customers and to progress users to the next stage in their buyer’s journey.
- To drive engagement and communicate specifics.
- To convert leads into customers and drive engagement.
- To progress users to the next stage in their buyer’s journey and communicate specifics.
Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea, but personalization tokens can’t be added to a landing page.” “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.” “Good idea. Let’s create a […]
True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right end goal. Use a script to ensure that your questions stay the same. Record all tests so that you don’t have to rely on memory. Download Hubspot Contextual Marketing Certification […]