HubSpot Contextual Marketing Certification

In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:

Knowledge GlassComments Off on In order to successfully use personalization, you need to review your contacts database and ensure all of the following EXCEPT:
  • The information is current.
  • You have the information needed to be able to personalize.
  • The information is accurate.
  • Personalization has been enabled for the properties you’re using.

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

In evaluating your company’s blog posts from the past quarter, your boss Sam has identified that the post called “The Top 3 Ways to Improve Your Marketing” as being a top-performing post. Sam wants to add contextual marketing to show different ‘ways to improve your marketing’ to different blog readers based on their lifecycle stage. Is this a good approach?

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“Yes. There are all different lifecycle stages reading the blog, so we can maximize our readership.” “Yes. We can change the content for our blog readers, but need to determine if lifecycle stage is the best segment.” “No. We cannot change the blog content because it is confusing to RSS readers.” “No. Search engines would […]
HubSpot Contextual Marketing Certification

You begin to optimize your website content for search engines and visitors alike. Which stage of the buyer’s journey should this content be for?

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The Awareness Stage The Consideration Stage The Decision Stage All stages because all types of buyers visit your website. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

Knowledge Glass

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to create any new content because the user will always see fresh information. Personalization is important for our SEO strategy because it will help our content rank higher in search engine […]