True or false? You can use custom contact properties you’ve created for forms as personalization tokens.

Your customer Nina is returning to your website. Which messaging option would be the most helpful to Nina?

“Welcome back! Check out our latest blog post.” “Hi Nina! Ready for a demo with our team?” “Need some help, Nina? Click to contact our support team.” “Request a free trial here.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? You should always start creating a contextual marketing strategy by targeting your buyer personas.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to create any new content because the user will always see fresh information. Personalization is important for our SEO strategy because it will help our content rank higher in search engine […]