True or false? A personalization token has a default value set automatically.

Which of the following is NOT a way that contextual marketing can help to increase conversion rates?

It delivers offers that are more easily found in search engine results. It delivers offers that are relevant to the visitor’s needs. It delivers offers that align with the correct stage of the visitor’s buyer’s journey. It delivers offers that are new for the visitor. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which of the following is NOT a reason to have consistency from page-to-page?

According to the “mere-exposure effect” study, humans like familiarity. Your website shouldn’t make users do extra work to understand the content between pages. Consistency helps the flow of your website. Consistency is one of the primary factors for increasing the conversion rate. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

How does contextual marketing help you create a good user experience?

It can help you maintain consistency across your website. The newness of the technology is appealing to the user. It delivers content that is relevant to the user’s needs. It helps users find your website through their online searches. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)