True or false? A personalization token has a default value set automatically.

Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?

Yes, this is possible for leads. No, this is not something you can personalize. Yes, but only if the lead has visited your website “recently” (past 3 months). Yes, when the recent conversion was in an email. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Jana has offered to conduct a card-sort to help with user testing for your company’s new website. What is Jana hoping to determine with a card-sort?

Your site’s layout. The elements in your site’s footer. Your site’s navigation. Your site’s style. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

How can you ensure that your website stays visually consistent?

Create a stylesheet. Create a style guide. Leave it in the hands of your designer. You shouldn’t – each page should have a different style Download Hubspot Contextual Marketing Certification Exam Answers (PDF)