HubSpot Contextual Marketing Certification

What do you learn from a content audit?

Knowledge GlassComments Off on What do you learn from a content audit?
  • How many customers each piece of content is generating.
  • What your click-through rate is for each offer on your site.
  • How many inbound links you’re getting to each piece of content.
  • How each piece of content is mapped to the buyer’s journey.

Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

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HubSpot Contextual Marketing Certification

You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

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“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people to click on the offer. “Try our product” – a visitor to your blog needs different language than a visitor to your products page. Download Hubspot Contextual Marketing Certification Exam […]
HubSpot Contextual Marketing Certification

Where do you want to place a navigation menu?

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Just at the top of each website page. Just in the footer of each website page. Above the fold and in the footer of each website page. At the top of the homepage and only in the footer on all other pages. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
HubSpot Contextual Marketing Certification

True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

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True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)