- Their choice on your homepage.
- Their browser.
- Their contact record.
- Their first form submission
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How can you ensure that you’re recruiting the right users for usability testing?
Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a screener form. Get your users from a purchased list of industry verticals. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
True or false? A personalization token has a default value set automatically.
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Why is a content audit useful?
It shows you how many conversions you’re getting. It shows you how qualified your leads are. It shows you where the holes in your content are. It shows you how authoritative your site is Download Hubspot Contextual Marketing Certification Exam Answers (PDF)