- Their choice on your homepage.
- Their browser.
- Their contact record.
- Their first form submission
Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
Yes, this is possible for leads. No, this is not something you can personalize. Yes, but only if the lead has visited your website “recently” (past 3 months). Yes, when the recent conversion was in an email. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?
“Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.” “It’s a good idea, but personalization tokens can’t be added to a landing page.” “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.” “Good idea. Let’s create a […]
The first country smart rule that you created. The country smart rule that is closest to their approximate location. The default content with no smart rules. Your HubSpot account’s default country setting. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)