When designing your navigation, your primary objective should be to include keywords for search engines.

How can you avoid confusing or frightening your visitors when creating contextual marketing?

Don’t surprise your visitors with personalization tokens where they don’t expect them. Don’t use generic dynamic content – make sure that the information is personal. Make your content as friendly as possible. Don’t worry about it – over time, internet users will get used to seeing their information. Download Hubspot Contextual Marketing Certification Exam Answers […]

True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

In order to begin with contextual marketing, you should determine the opportunities. Where should you start?

Low traffic website pages, since there’s more to gain because of the low traffic. High traffic landing pages, since you’re getting many views on the pages. Emails, since they are already targeted when you send them. Blog posts, since they are viewed by all of the different lifecycle stages. Download Hubspot Contextual Marketing Certification Exam […]