When designing your navigation, your primary objective should be to include keywords for search engines.

How do personalization tokens differ from smart text created in HubSpot?

Personalization tokens don’t connect to the contact database. Personalization tokens are indexed by search engines. Personalization tokens are not indexed by search engines. Personalization tokens don’t require segmentation to use them. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Which is NOT a way to ensure that the results from usability testing are consistently reliable?

Don’t hint at or imply that there is a right or wrong answer Coach your users during testing so that they get to the right end goal. Use a script to ensure that your questions stay the same. Record all tests so that you don’t have to rely on memory. Download Hubspot Contextual Marketing Certification […]

True or false? “Other campaigns” is a segmentation option used to manually segment contacts.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)