- Just at the top of each website page.
- Just in the footer of each website page.
- Above the fold and in the footer of each website page.
- At the top of the homepage and only in the footer on all other pages.
Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:
It’s easy to get overwhelmed and best to start small in your efforts. Some content offers are for first-time visitors which means the landing page can’t use contextual marketing. It’s only possible to personalize one section of the website at a time. Your visitors will be confused by having different options on each landing page. […]
Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test. Customers only. If you know what they like, you can make the best experience for everyone. Non-customers that have visited your website before. This user segment is the most important since they are near the […]
Visitor Lead Marketing Qualified Lead Sales Qualified Lead Customer Download Hubspot Contextual Marketing Certification Exam Answers (PDF)