You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?
Personalization is important for our larger contextual marketing strategy because it allows us to focus on an individual. By using personalization, we won’t have to create any new content because the user will always see fresh information. Personalization is important for our SEO strategy because it will help our content rank higher in search engine […]
Ask the users to categorize themselves into your buyer personas. Do an in-person interview with each user first. Ask the users to fill out a screener form. Get your users from a purchased list of industry verticals. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)
True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)