True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?

A personalized subject line in the email. A smart CTA in the email to show different wording to visitors. A smart form on the landing page to ask different questions of visitors who come from the email. A personalization token on the landing page that displays the first name of visitors who come from the […]

You offer a free trial on your products page. Which of the following would be appropriate wording for the same offer on your blog CTA?

“Free trial” – keep your wording the same. “Free demo” – different language can appeal to your different buyer personas. “Learn more” – intrigue people to click on the offer. “Try our product” – a visitor to your blog needs different language than a visitor to your products page. Download Hubspot Contextual Marketing Certification Exam […]

Fill in the blank: Lifecycle stages allow you to categorize your users by _______.

how far along in their decision-making process they are how many website pages they have viewed how many times they have spoken with your sales team how much time it will take to close a sale Download Hubspot Contextual Marketing Certification Exam Answers (PDF)