The most important purpose of a website with a good user experience is:

Your colleague Jana wants to add contextual marketing to your organization’s homepage. She wants to target your company’s top buyer persona “Copywriter Charles.” What would you suggest for Jana to do next in planning a contextual marketing strategy?

Map out the CTA conversion path for all CTAs on the homepage. Determine her method for segmenting the homepage visitors. Decide what type of smart content (CTA, form, or text) to add to the homepage. Draft the content to be shown to “Copywriter Charles.” Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?

“We should add it because big companies like Amazon and Netflix have it.” “We might add it. Let’s figure out how the personalized home page adds value to the visitor’s experience on our website.” “We can’t add it. Too much traffic is comprised of unknown visitors.” “We shouldn’t add it because visitors won’t be comfortable […]

Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?

Appealing Intuitive Consistent Enjoyable Accessible Useful Download Hubspot Contextual Marketing Certification Exam Answers (PDF)