Which of the following is NOT one of the characteristics a website must have in order to create a good user experience?

How can contextual marketing help to make your website more accessible for your visitors?

It can’t – contextual marketing should be limited to your targeted emails and not placed on your website. It will generate an individual navigation menu for each visitor. You can add in personalization tokens to help guide the visitor through each page. You can offer the visitor relevant content upfront instead of making them search […]

What do you learn from a content audit?

How many customers each piece of content is generating. What your click-through rate is for each offer on your site. How many inbound links you’re getting to each piece of content. How each piece of content is mapped to the buyer’s journey. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

When a visitor’s location cannot be determined, which of the following rules is displayed?

The first country smart rule that you created. The country smart rule that is closest to their approximate location. The default content with no smart rules. Your HubSpot account’s default country setting. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)