Contextual marketing is used in which stage of the Inbound Methodology?

Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?

Yes, this is possible for leads. No, this is not something you can personalize. Yes, but only if the lead has visited your website “recently” (past 3 months). Yes, when the recent conversion was in an email. Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? You want to promote a new content offer to customers that visit your Services page. This can be accomplished using smart content.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)

True or false? A personalization token has a default value set automatically.

True False Download Hubspot Contextual Marketing Certification Exam Answers (PDF)